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Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality (International Operations Research & Management Science #139)
Current price:
$252.99
This product is not returnable.
Publication Date: February 25th, 2012
Publisher:
Springer
ISBN:
9781461425021
Pages:
308
Available in 3-7 business days
Description
Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.
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